//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dewnarain, Senika"
~person:"Kataria, Sonia"
~person:"Sarkar, Abhigyan"
~subject:"Brand management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Vartotojų lojalumas prekės žen...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
8
Brand loyalty
7
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Markentreue
4
Confidence
3
Emotion
3
India
3
Indien
3
Vertrauen
3
Viral marketing
3
Virales Marketing
3
brand loyalty
3
Brand trust and brand affect
2
Social Web
2
Social web
2
brand love
2
hospitality
2
positive word-of-mouth
2
Attitudinal brand loyalty
1
Behavioral brand loyalty
1
Brand experience
1
Brand symbolism
1
Brand trust
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer engagement
1
Customer satisfaction
1
Economics department
1
Hospital
1
Jugendliche
1
Krankenhaus
1
Kundenzufriedenheit
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Dewnarain, Senika
Kataria, Sonia
Sarkar, Abhigyan
Han, Heesup
9
Dawes, John
7
Khan, Imran
6
Kim, Jinkyung Jenny
5
Rahman, Zillur
5
Augusto, Mário Gomes
4
Bang, Nguyen
4
Fatma, Mobin
4
Gil Saura, Irene
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Japutra, Arnold
4
Kaufmann, Hans Rüdiger
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Trinh, Giang
4
Šerić, Maja
4
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Guzman, Francisco
3
Hollebeek, Linda D.
3
Hyun, Sunghyup Sean
3
Islam, Jamid Ul
3
Kang, Juhee
3
Khandai, Sujata
3
Kohli, Harpuneet Singh
3
Kumar, Vikas
3
Lee, Seonjeong
3
Melewar, T. C.
3
Molinillo, Sebastian
3
Nandy, Subarna
3
Ramakrishnan, Ruchika
3
Ramkissoon, Haywantee
3
Rita, Paulo
3
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
2
Asia Pacific journal of marketing and logistics
1
International review on public and non-profit marketing
1
Journal of international commerce, economics and policy
1
Journal of marketing for higher education
1
Society and business review
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
2
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
3
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
Saved in:
4
Ensuring brand loyalty for firms practising sustainable marketing : a roadmap
Khandai, Sujata
;
Mathew, Jones
;
Yadav, Renu
;
Kataria, Sonia
- In:
Society and business review
18
(
2023
)
2
,
pp. 219-243
Persistent link: https://www.econbiz.de/10014334061
Saved in:
5
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
6
An integrative approach to the nexus of brand loyalty and corporate social responsibility
Kataria, Sonia
;
Saini, Vinod Kumar
;
Sharma, Ajay Kumar
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 361-385
Persistent link: https://www.econbiz.de/10012617326
Saved in:
7
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
8
Brand love and brand hate : integrating emotions into brand-related experiences and loyalty
Kohli, Harpuneet Singh
;
Khandai, Sujata
;
Yadav, Renu
; …
- In:
Journal of international commerce, economics and policy
12
(
2021
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012650971
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->