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Do Descriptive Menu Labels Bias a Person's Taste?

Wansink, Brian; Painter, James; van Ittersum, Koert - 2017

Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional labels, health labels, and warning labels, little has examined how descriptive menu labels influence perceptions toward foods. Descriptive labels might add a positive halo to a...

Persistent link: https://www.econbiz.de/10014130396

Beautiful and confident : how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices

Jiang, Zixi; Xu, Jing; Gorlin, Margaret; Dhar, Ravi - In: Journal of marketing research 58 (2021) 5, pp. 908-924

Persistent link: https://www.econbiz.de/10012662068

Brand permission : a conceptual and managerial framework

Meyvis, Tom; Dhar, Ravi - In: Handbook on brand and experience management, (pp. 18-34). 2008

Persistent link: https://www.econbiz.de/10003788967

What should we expect from a dual-process theory of preference construction in choice?

Gawronski, Bertram - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 556-560

Persistent link: https://www.econbiz.de/10010210144

A dual-system framework to understand preference construction processes in choice

Dhar, Ravi; Gorlin, Margarita - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 528-542

Persistent link: https://www.econbiz.de/10010210152

Existing food habits and recent choices lead to disregard of food safety announcements

Cao, Ying; Just, David; Turvey, Calum Greig; Wansink, Brian - In: Canadian journal of agricultural economics : CJAE 63 (2015) 4, pp. 491-511

Persistent link: https://www.econbiz.de/10011453857

Giving against the odds : when tempting alternatives increase willingness to donate

Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 52 (2015) 1, pp. 27-38

Persistent link: https://www.econbiz.de/10010526412

The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior

LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254

Persistent link: https://www.econbiz.de/10011885020

Creating shopping momentum

Dhar, Ravi; Huber, Joel; Khan, Uzma - In: GfK marketing intelligence review : Marketingforschung … (2009) 1, pp. 8-15

Persistent link: https://www.econbiz.de/10003854883

Opportunity cost neglect

Frederick, Shane; Novemsky, Nathan; Wang, Jing; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 553-561

Persistent link: https://www.econbiz.de/10003919293