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Crawford, C. Merle; Di Benedetto, C. Anthony - 2011 - 10. ed.

Persistent link: https://www.econbiz.de/10008824800

New product development in new ventures : the quest for resources

Bolumole, Yemisi A.; Calantone, Roger J.; Di Benedetto, … - In: International journal of production research 53 (2015) 8, pp. 2506-2523

Persistent link: https://www.econbiz.de/10010515388

A comparison of proactive and reactive environmental strategies in green product innovatio

Genç, Ebru; Di Benedetto, C. Anthony - In: International journal of innovation and sustainable … 13 (2019) 3/4, pp. 431-451

Persistent link: https://www.econbiz.de/10012115283

Launch activities and timing in new product development

Calantone, Roger J.; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 33-41

Persistent link: https://www.econbiz.de/10011879715

Cross-functional integration in the sustainable new product development process : the role of the environmental specialist

Genç, Ebru; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 50 (2015), pp. 150-161

Persistent link: https://www.econbiz.de/10011411722

From the special issue editors: global business-to-business marketing

Di Benedetto, C. Anthony; Han, Sang-Lin - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011471375

Sustainable new product development

Genç, Ebru; Di Benedetto, C. Anthony - In: Handbook of research on new product development, (pp. 227-249). 2019

Persistent link: https://www.econbiz.de/10012125130

The effect of entrepreneurial orientation, willingness to change, and development culture on new product exploration in small enterprises

Dayan, Mumin; Zacca, Robert; Husain, Zafar; Di … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 668-683

Persistent link: https://www.econbiz.de/10011564329

Special issue: Global new product development

Di Benedetto, C. Anthony (contributor) - 2015

Persistent link: https://www.econbiz.de/10010519606

New Product Forecasting : An Applied Approach

Kahn, Kenneth B. - 2014

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic...

Persistent link: https://www.econbiz.de/10011834272