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~person:"Di Benedetto, C. Anthony"
~person:"Malhotra, Naresh K."
~person:"Monroe, Kent B."
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Di Benedetto, C. Anthony
Malhotra, Naresh K.
Monroe, Kent B.
LaPlaca, Peter J.
73
Laplaca, Peter J.
51
Katrichis, Jerome M.
5
Lindgreen, Adam
5
Lichtenthal, J. David
4
Mummalaneni, Venkatapparao
4
Uslay, Can
3
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
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1
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ECONIS (ZBW)
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
2
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
3
What are the benefits of unit pricing?
Monroe, Kent B.
;
LaPlaca, Peter J.
- In:
Journal of marketing
36
(
1972
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
Saved in:
4
Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
Saved in:
5
How to revise, and revise really well, for premier academic journals
LaPlaca, Peter J.
;
Lindgreen, Adam
;
Vanhamme, Joëlle
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 174-180
Persistent link: https://www.econbiz.de/10011887340
Saved in:
6
Special issue on tribute to Peter LaPlaca
Lindgreen, Adam
(
ed.
);
Di Benedetto, C. Anthony
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011822243
Saved in:
7
In Memoriam : Peter J. LaPlaca (1946-2024)
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. A2
Persistent link: https://www.econbiz.de/10014531717
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