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~person:"Diamantopoulos, Adamantios"
~person:"Hollebeek, Linda D."
~subject:"Einzelhandel"
~subject:"Markenführung"
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Einzelhandel
Markenführung
Consumer behaviour
91
Konsumentenverhalten
91
Brand management
37
Brand image
36
Markenimage
36
Beziehungsmarketing
33
Relationship marketing
33
Brand
20
Designation of origin
20
Herkunftsbezeichnung
20
Markenartikel
20
Customer integration
18
Kundenintegration
18
International marketing
12
Internationales Marketing
12
Social Web
12
Social web
12
Dienstleistungsqualität
10
Service quality
10
Customer engagement
9
Internet marketing
9
Online-Marketing
9
Bibliometrics
7
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Advertising effects
6
Consumer engagement
6
Structural equation model
6
Strukturgleichungsmodell
6
Werbewirkung
6
Consumer behavior
4
Coronavirus
4
Emotion
4
Marketing management
4
Marketingmanagement
4
Personality psychology
4
Persönlichkeitspsychologie
4
Advertising
3
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26
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3
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Article
37
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36
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36
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1
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1
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English
37
Author
All
Diamantopoulos, Adamantios
Hollebeek, Linda D.
Loureiro, Sandra Maria Correia
38
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
34
Bang, Nguyen
30
Grewal, Dhruv
29
Burmann, Christoph
28
Ko, Eunju
28
Baumgarth, Carsten
25
Han, Heesup
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
23
Japutra, Arnold
22
Das, Gopal
21
Esch, Franz-Rudolf
21
Fournier, Susan
21
Martínez-López, Francisco J.
21
Rajagopal
21
Guzman, Francisco
20
Paul, Justin
20
Schramm-Klein, Hanna
20
Veloutsou, Cleopatra
20
Dawes, John
19
Gijsbrechts, Els
19
Khan, Imran
19
Rahman, Zillur
19
Sarkar, Juhi Gahlot
19
Wiedmann, Klaus-Peter
19
Bauer, Hans H.
18
Christodoulides, George
18
MacInnis, Deborah J.
18
Steenkamp, Jan-Benedict E. M.
18
Gil Saura, Irene
17
Romaniuk, Jenni
17
Chintagunta, Pradeep K.
16
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Journal of business research : JBR
8
Journal of international marketing
6
Journal of retailing and consumer services
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of product & brand management
2
British journal of management
1
European journal of marketing : EJM
1
International marketing review
1
Journal of consumer behaviour
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Psychology & marketing
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The journal of services marketing
1
The service industries journal
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
37
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date (oldest first)
1
The relational value of perceived
brand
globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
3
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
4
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local
brand
purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
7
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
8
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
9
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
10
Consumer
brand
enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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