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~person:"Diamantopoulos, Adamantios"
~person:"Japutra, Arnold"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Einzelhandel
Markenführung
Consumer behaviour
80
Konsumentenverhalten
74
Brand image
46
Markenimage
44
Brand management
38
Brand
28
Markenartikel
28
Designation of origin
22
Herkunftsbezeichnung
22
Beziehungsmarketing
17
Relationship marketing
17
International marketing
13
Internationales Marketing
13
Advertising effects
8
Customer satisfaction
8
Werbewirkung
8
Kundenzufriedenheit
7
Personality psychology
7
Persönlichkeitspsychologie
7
Emotion
6
Dienstleistungsqualität
5
Service quality
5
Market research
4
Retail trade
4
Satisfaction
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
Advertising
3
Brand attachment
3
Brand loyalty
3
Cognition
3
Confidence
3
Consumer behavior
3
Consumer-brand identification
3
Decision under uncertainty
3
Destination management
3
Destinationsmanagement
3
Electronic money
3
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34
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1
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Article
41
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41
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41
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English
41
Author
All
Diamantopoulos, Adamantios
Japutra, Arnold
Loureiro, Sandra Maria Correia
39
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
34
Bang, Nguyen
30
Grewal, Dhruv
29
Burmann, Christoph
28
Ko, Eunju
28
Baumgarth, Carsten
26
Han, Heesup
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
23
Das, Gopal
21
Esch, Franz-Rudolf
21
Fournier, Susan
21
Martínez-López, Francisco J.
21
Rajagopal
21
Guzman, Francisco
20
Hollebeek, Linda D.
20
Khan, Imran
20
Paul, Justin
20
Schramm-Klein, Hanna
20
Veloutsou, Cleopatra
20
Dawes, John
19
Gijsbrechts, Els
19
Rahman, Zillur
19
Sarkar, Juhi Gahlot
19
Wiedmann, Klaus-Peter
19
Bauer, Hans H.
18
Christodoulides, George
18
MacInnis, Deborah J.
18
Steenkamp, Jan-Benedict E. M.
18
Gil Saura, Irene
17
Romaniuk, Jenni
17
Ailawadi, Kusum L.
16
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Journal of business research : JBR
12
Journal of international marketing
6
Journal of retailing and consumer services
5
Journal of strategic marketing
3
International marketing review
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
41
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1
Brand
display magnitudes and young children's
brand
recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
2
A cross validation of consumer-based
brand
equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
3
The impact of perceived
brand
globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
4
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
5
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
6
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
7
The dark side of
brand
attachment : a conceptual framework of
brand
attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
8
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
9
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
10
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
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