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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Luxury fashion branding
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010384454
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Luxury fashion branding ; Pt. 1
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010198012
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Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha; Phau, Ian - In: Journal of fashion marketing and management 14 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc; Diamantopoulos, Adamantios; Chan, Allan; … - In: The journal of product & brand management 24 (2015) 2, pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
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Idol attachment and human brand loyalty
Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
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Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of international marketing 21 (2013) 3, pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
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The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 20 (2014) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10010373183