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~person:"Diamantopoulos, Adamantios"
~person:"Phau, Ian"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Einzelhandel
Markenführung
Consumer behaviour
149
Konsumentenverhalten
126
Brand image
57
Brand management
55
Markenimage
54
Brand
39
Markenartikel
39
Luxury goods
34
Luxusgüter
34
Designation of origin
28
Herkunftsbezeichnung
28
Australia
24
Emotion
16
Australien
15
Advertising effects
13
Werbewirkung
13
International marketing
12
Internationales Marketing
12
Beziehungsmarketing
9
Fashion
9
Relationship marketing
9
Advertising
8
Product counterfeiting
8
Produktpiraterie
8
Brand extension
7
Markentransfer
7
Willingness to pay
7
Zahlungsbereitschaftsanalyse
7
Customer satisfaction
6
Jugendliche
6
Luxury brands
6
Market research
6
Mode
6
Rules of origin
6
Ursprungsregeln
6
Werbung
6
Youth
6
Holiday behaviour
5
Measurement
5
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Online availability
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Undetermined
30
Free
7
Type of publication
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Article
48
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Reprint
1
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Language
All
English
54
Author
All
Diamantopoulos, Adamantios
Phau, Ian
Loureiro, Sandra Maria Correia
39
Keller, Kevin Lane
34
Melewar, T. C.
34
Bang, Nguyen
30
Grewal, Dhruv
29
Burmann, Christoph
28
Ko, Eunju
28
Baumgarth, Carsten
26
Han, Heesup
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
23
Japutra, Arnold
22
Das, Gopal
21
Esch, Franz-Rudolf
21
Fournier, Susan
21
Martínez-López, Francisco J.
21
Rajagopal
21
Guzman, Francisco
20
Hollebeek, Linda D.
20
Khan, Imran
20
Paul, Justin
20
Schramm-Klein, Hanna
20
Veloutsou, Cleopatra
20
Dawes, John
19
Gijsbrechts, Els
19
Rahman, Zillur
19
Sarkar, Juhi Gahlot
19
Wiedmann, Klaus-Peter
19
Bauer, Hans H.
18
Christodoulides, George
18
MacInnis, Deborah J.
18
Steenkamp, Jan-Benedict E. M.
18
Gil Saura, Irene
17
Romaniuk, Jenni
17
Ailawadi, Kusum L.
16
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Published in...
All
Journal of business research : JBR
12
Journal of international marketing
6
Journal of fashion marketing and management
5
Marketing intelligence & planning
4
The journal of brand management : an international journal
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
British journal of management
1
Country of origin effect : looking back and moving forward
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Strategic change
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
54
Showing
1
-
10
of
54
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date (newest first)
date (oldest first)
1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
4
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
5
The impact of perceived
brand
globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
6
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
7
Idol attachment and human
brand
loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
8
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
9
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
10
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
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