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~person:"Diamantopoulos, Adamantios"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Einzelhandel
Markenführung
Consumer behaviour
43
Konsumentenverhalten
43
Brand image
26
Markenimage
26
Designation of origin
20
Herkunftsbezeichnung
20
Brand management
19
Brand
15
Markenartikel
15
International marketing
12
Internationales Marketing
12
Advertising effects
5
Werbewirkung
5
Emotion
4
Consumer-brand identification
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
Global brands
3
Perceived brand globalness
3
Personality psychology
3
Persönlichkeitspsychologie
3
Rules of origin
3
Structural equation model
3
Strukturgleichungsmodell
3
Ursprungsregeln
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Cluster analysis
2
Clusteranalyse
2
Consumer behavior
2
Consumer dispositions
2
Consumer-brand relationships
2
Coronavirus
2
Country image
2
EU countries
2
EU-Staaten
2
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13
Free
1
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Article
19
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Article in journal
19
Aufsatz in Zeitschrift
19
Language
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English
19
Author
All
Diamantopoulos, Adamantios
Loureiro, Sandra Maria Correia
38
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
34
Bang, Nguyen
30
Grewal, Dhruv
29
Burmann, Christoph
28
Ko, Eunju
28
Baumgarth, Carsten
25
Han, Heesup
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
23
Japutra, Arnold
22
Das, Gopal
21
Esch, Franz-Rudolf
21
Fournier, Susan
21
Martínez-López, Francisco J.
21
Rajagopal
21
Paul, Justin
20
Dawes, John
19
Gijsbrechts, Els
19
Guzman, Francisco
19
Khan, Imran
19
Rahman, Zillur
19
Sarkar, Juhi Gahlot
19
Schramm-Klein, Hanna
19
Veloutsou, Cleopatra
19
Wiedmann, Klaus-Peter
19
Bauer, Hans H.
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Steenkamp, Jan-Benedict E. M.
18
Christodoulides, George
17
Gil Saura, Irene
17
Romaniuk, Jenni
17
Chintagunta, Pradeep K.
16
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Published in...
All
Journal of business research : JBR
7
Journal of international marketing
6
British journal of management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
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ECONIS (ZBW)
19
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19
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1
The relational value of perceived
brand
globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
3
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
4
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local
brand
purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
7
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
8
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
9
Do
brand
warmth and
brand
competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
10
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global
brand
halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
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