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~person:"Diamantopoulos, Adamantios"
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24
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24
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15
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Diamantopoulos, Adamantios
Burmann, Christoph
166
Esch, Franz-Rudolf
154
Baumgarth, Carsten
97
Huber, Frank
96
Meffert, Heribert
78
Melewar, T. C.
78
Keller, Kevin Lane
75
Bruhn, Manfred
68
Ahlert, Dieter
64
Sattler, Henrik
64
Bauer, Hans H.
58
De Chernatony, Leslie
57
Phau, Ian
50
Tomczak, Torsten
50
Wiedmann, Klaus-Peter
48
Balmer, John M. T.
45
Loureiro, Sandra Maria Correia
44
Bang, Nguyen
43
Fournier, Susan
41
Merrilees, Bill
40
Romaniuk, Jenni
39
Foroudi, Pantea
38
Schmidt, Holger J.
38
Völckner, Franziska
38
Herrmann, Andreas
37
Strebinger, Andreas
37
Ind, Nicholas
36
Ko, Eunju
36
Gierl, Heribert
33
Gupta, Suraksha
33
Langner, Tobias
33
Uggla, Henrik
33
Christodoulides, George
32
Kernstock, Joachim
31
MacInnis, Deborah J.
31
Veloutsou, Cleopatra
31
Dawes, John
30
Guzman, Francisco
30
Park, C. Whan
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Journal of business research : JBR
12
Journal of international marketing
8
International marketing review
2
Journal of the Academy of Marketing Science
2
British journal of management
1
ERIM report series research in management
1
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1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
33
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1
The relational value of perceived
brand
globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
3
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
4
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local
brand
purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
7
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
8
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
9
Do
brand
warmth and
brand
competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
10
The EU as superordinate
brand
origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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