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~person:"Diamantopoulos, Adamantios"
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Implications of brand communit...
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Diamantopoulos, Adamantios
Burmann, Christoph
119
Huber, Frank
64
Esch, Franz-Rudolf
57
Loureiro, Sandra Maria Correia
54
Keller, Kevin Lane
52
Sattler, Henrik
52
Bauer, Hans H.
50
Bruhn, Manfred
49
De Chernatony, Leslie
48
Phau, Ian
47
Dwivedi, Yogesh Kumar
45
Melewar, T. C.
42
Baumgarth, Carsten
38
Romaniuk, Jenni
38
Wiedmann, Klaus-Peter
37
Fairlie, Robert W.
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Fournier, Susan
34
Ko, Eunju
34
Pitt, Leyland F.
34
Füller, Johann
33
Han, Heesup
33
Herrmann, Andreas
33
Meffert, Heribert
33
Qiu, Liangfei
33
Usman, Osly
33
Pelsmacker, Patrick de
32
Bang, Nguyen
31
Filieri, Raffaele
31
Foroudi, Pantea
31
Gierl, Heribert
31
Law, Chun Hung Roberts
31
Veloutsou, Cleopatra
30
Whinston, Andrew B.
30
Bailey, Michael
29
Christodoulides, George
29
Vrontis, Demetris
29
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Journal of business research : JBR
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8
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1
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
30
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1
The relational value of perceived
brand
globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
3
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
4
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local
brand
purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
7
Brand
origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
8
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
9
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
10
Do
brand
warmth and
brand
competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
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