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~person:"Diamantopoulos, Adamantios"
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Diamantopoulos, Adamantios
Burmann, Christoph
154
Esch, Franz-Rudolf
148
Baumgarth, Carsten
94
Huber, Frank
85
Melewar, T. C.
80
Keller, Kevin Lane
66
Meffert, Heribert
65
Bruhn, Manfred
64
Bauer, Hans H.
63
Wiedmann, Klaus-Peter
54
Loureiro, Sandra Maria Correia
53
Phau, Ian
51
Tomczak, Torsten
51
Ahlert, Dieter
49
De Chernatony, Leslie
49
Foroudi, Pantea
48
Bang, Nguyen
46
Balmer, John M. T.
45
Sattler, Henrik
43
Merrilees, Bill
41
Pitt, Leyland F.
40
Romaniuk, Jenni
40
Dwivedi, Yogesh Kumar
39
Fournier, Susan
39
Ko, Eunju
39
Schmidt, Holger J.
39
Christodoulides, George
38
Herrmann, Andreas
37
Vrontis, Demetris
37
Völckner, Franziska
36
Gupta, Suraksha
35
Kuchler, Theresa
35
Stroebel, Johannes
35
Füller, Johann
34
Iglesias, Oriol
34
Veloutsou, Cleopatra
34
Ind, Nicholas
33
Kreutzer, Ralf T.
33
Strebinger, Andreas
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7
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1
ERIM report series research in management
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Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
32
Other ZBW resources
2
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1
The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Baldauf, Artur
;
Cravens, Karen S.
;
Diamantopoulos, …
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10003930077
Saved in:
2
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Saved in:
3
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
4
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
5
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
6
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
7
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
8
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
9
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
10
Internal branding : social identity and social exchange perspectives on turning employees into brand champions
Löhndorf, Birgit
;
Diamantopoulos, Adamantios
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10010393228
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