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Allomother as image and essence : animating the American girl brand

Sherry, John F.; Borghini, Stefania; McGrath, Mary Ann; … - In: Explorations in consumer culture theory : [selected …, (pp. 137-149). 2009

Persistent link: https://www.econbiz.de/10003787520

American girl and the brand gestalt : closing the loop on sociocultural branding research

Diamond, Nina; Sherry, John F.; Muñiz, Albert M.; … - In: Journal of marketing 73 (2009) 3, pp. 118-134

Persistent link: https://www.econbiz.de/10003838598

Discordant retail brand ideology in the Huase of Barbie

McGrath, Mary Ann; Sherry, John F.; Diamond, Nina - In: Qualitative market research : an international journal 16 (2013) 1, pp. 12-37

Persistent link: https://www.econbiz.de/10010204011

Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place

Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-376

Persistent link: https://www.econbiz.de/10008896506

Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place

Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-375

Persistent link: https://www.econbiz.de/10008306734

Discordant retail brand ideology in the House of Barbie

McGrath, Mary Ann; Sherry, John F.; Diamond, Nina - In: Qualitative Market Research: An International Journal 16 (2013) 1, pp. 12-37

Purpose – The aim of this paper is to expand the scant literature related to retail branding ideology and the application of mythotypes to flagship stores within the Chinese setting. The study explores the transplantation of a retail brand ideology in the form of complex home‐country...

Persistent link: https://www.econbiz.de/10014987308