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So happy for your loss : Consumer schadenfreude increases choice satisfaction
Moisieiev, Dmytro; Dimitriu, Radu; Jain, Shailendra P. - In: Psychology & Marketing 37 (2020) 11, pp. 1525-1538
Persistent link: https://www.econbiz.de/10012273792
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Pride in my past: Influencing sustainable choices through behavioral recall
Rowe, Zoe O.; Wilson, Hugh N.; Dimitriu, Radu; … - In: Psychology & Marketing 36 (2019) 4, pp. 276-286
Persistent link: https://www.econbiz.de/10012083959
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No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
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Antecedents of retweeting in a (political) marketing context
Walker, Lorna; Baines, Paul; Dimitriu, Radu; MacDonald, … - In: Psychology & marketing 34 (2017) 3, pp. 275-293
Persistent link: https://www.econbiz.de/10011658391
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The effect of overconfidence and underconfidence on consumer value
Razmdoost, Kamran; Dimitriu, Radu; MacDonald, Emma K. - In: Psychology & marketing 32 (2015) 4, pp. 392-407
Persistent link: https://www.econbiz.de/10010527147
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Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu; Guesalaga, Rodrigo - In: Psychology & marketing 34 (2017) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
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Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu; Warlop, Luk; Samuelsen, Bendik Meling - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
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BEST PRACTICE - Marketing to communities - Targeting communities can allow brands to tap into groups of like-minded and motivated individuals for brand-building and advocacy.
Hristodorescu, Letitia; Dimitriu, Radu; Knox, Simon - In: ADMAP : for decisionmakers in advertising, marketing, … (2013), pp. 42-43
Persistent link: https://www.econbiz.de/10010105623
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Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta; Dimitriu, Radu; Singh, Jaywant - In: Industrial marketing management : the international … 89 (2020), pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
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BEST PRACTICE - Launching a brand
Dimitriu, Radu; Ryals, Lynette - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 46-48
Persistent link: https://www.econbiz.de/10009342505