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The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...
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"Over the last few decades platforms have become digital economy hubs that have changed markets, enterprises and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products...
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This paper presents characteristics of business models adopted by Internet companies operating in the consumer market. The typology covers online vendors, e-service providers, content providers, multi-sided platforms, and community providers. The business model types are described here, also...
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The purpose of this paper is an attempt to nowcast (here: to predict in a short time horizon) new car registrations in Poland based on data of Google search queries and website traffic of car manufacturers. The study covers 47 monthly observations for six automotive makes. The strongest...
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