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Charting social marketing's implications for service-learning

Domegan, Christine; Bringle, Robert G. - In: Journal of nonprofit & public sector marketing 22 (2010) 3, pp. 198-215

Persistent link: https://www.econbiz.de/10008654717

Relationship marketing and social marketing

Marques, Susana; Domegan, Christine - In: The SAGE handbook of social marketing, (pp. 44-60). 2011

Persistent link: https://www.econbiz.de/10009380710

From reductionism to holism : how social marketing captures the bigger picture through collaborative system indicators

McHugh, Patricia; Domegan, Christine - In: Contemporary issues in social marketing, (pp. 78-94). 2013

Persistent link: https://www.econbiz.de/10011431910

Case study: waves of change : collaborative design for tomorrow’s world

Domegan, Christine; McHugh, Patricia; Devaney, Michelle; … - In: Social marketing and behaviour change : models, theory …, (pp. 208-219). 2014

Persistent link: https://www.econbiz.de/10010477247

Social Marketing : Rebels with a Cause

Hastings, Gerard; Domegan, Christine - 2017 - Third edition.

Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.