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Donthu, Naveen
Lim, Weng Marc
151
Kumar, Satish
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1
How to conduct a bibliometric analysis : an overview and guidelines
Donthu, Naveen
;
Kumar, Satish
;
Mukherjee, Debmalya
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 285-296
Persistent link: https://www.econbiz.de/10012590244
Saved in:
2
Personalization in personalized marketing : trends and ways forward
Chandra, Shobhana
;
Verma, Sanjeev
;
Lim, Weng Marc
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124
Saved in:
3
Research constituents, intellectual structure, and collaboration patterns in journal of international marketing : an analytical retrospective
Donthu, Naveen
;
Kumar, Satish
;
Pandey, Nitesh
;
Lim, …
- In:
Journal of international marketing
29
(
2021
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012521214
Saved in:
4
Thirty years of product and brand management research : a retrospective review of the Journal of Product and Brand Management using bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Sahoo, Saumyaranjan
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1141-1167
Persistent link: https://www.econbiz.de/10013429132
Saved in:
5
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
6
The blockbuster blueprint : towards a stakeholder theory-based marketing framework
Patil, Vijaya
;
Lim, Weng Marc
;
Date, Hema
;
Donthu, Naveen
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 880-902
Persistent link: https://www.econbiz.de/10014381223
Saved in:
7
The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
Saved in:
8
Foundations of knowledge management : intellectual structure and citation drivers of the Journal of Knowledge Management
Donthu, Naveen
;
Kumar, Satish
;
Sureka, Riya
;
Lim, Weng Marc
- In:
Journal of knowledge management
27
(
2023
)
4
,
pp. 953-974
Persistent link: https://www.econbiz.de/10014289185
Saved in:
9
The making of box-office collection : qualitative insights from Bollywood
Patil, Vijaya
;
Date, Hema
;
Kumar, Satish
;
Lim, Weng Marc
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1010-1023
Persistent link: https://www.econbiz.de/10013393635
Saved in:
10
Guidelines for advancing theory and practice through bibliometric research
Mukherjee, Debmalya
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 101-115
Persistent link: https://www.econbiz.de/10013325455
Saved in:
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