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Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter; Bijmolt, Tammo H. A.; Doorn, Jenny van; … - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
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Changing consumer markets and marketing in China
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International journal of business and emerging markets … 4 (2012) 4, pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
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Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International business review : the official journal of … 23 (2014) 1, pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
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Identifying the direct mail-prone consumer
Leeflang, Peter; Spring, Penny Noel; Doorn, Jenny van; … - In: Journal of global scholars of marketing science : … 23 (2013) 2, pp. 175-195
Persistent link: https://www.econbiz.de/10010406145
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Satisfaction as a predictor of future performance : a replication
Doorn, Jenny van; Leeflang, Peter; Tijs, Marleen - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 314-318
Persistent link: https://www.econbiz.de/10009779949