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Zufriedenheitsdynamik bei gewerblichen Verkehrsdienstleistungen
Backhaus, Klaus; Doorn, Jenny van - In: Marktdynamik und Innovation : Gedächtnisschrift für …, (pp. 249-272). 2004
Persistent link: https://www.econbiz.de/10001996692
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The impact of team characteristics on the course and outcome of intergroup price negotiations
Backhaus, Klaus; Doorn, Jenny van; Wilken, Robert - In: Journal of business-to-business marketing 15 (2008) 4, pp. 365-396
Persistent link: https://www.econbiz.de/10003804722
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Preisverhandlungen im B2B-Marketing
Backhaus, Klaus; Wilken, Robert; Doorn, Jenny van; … - In: Pricing-Forschung in Deutschland, (pp. 1-15). 2005
Persistent link: https://www.econbiz.de/10003272479
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SPECIAL ISSUE: YOUTH RESEARCH - Consumer Perspectives on Standardization in International Advertising: A Student Sample
Backhaus, Klaus; Wühlfeld, Katrin; Doorn, Jenny van - In: Journal of advertising research 41 (2001) 5, pp. 53-72
Persistent link: https://www.econbiz.de/10006510818