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Customer value management : an overview and research agenda

Verhoef, Peter C.; Doorn, Jenny van; Dorotic, Matilda - In: Marketing : journal of research and management 3 (2007) 2, pp. 105-120

Persistent link: https://www.econbiz.de/10003585098

Loyalty programs : generalizations on their adoption, effectiveness and design

Bijmolt, Tammo H. A.; Dorotic, Matilda; Verhoef, Peter C. - 2011

Persistent link: https://www.econbiz.de/10009545646

Reward redemption effects in a loyalty program when customers choose how much and when to redeem

Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355

Persistent link: https://www.econbiz.de/10011280204

Loyalty programmes : current knowledge and research directions

Dorotic, Matilda; Bijmolt, Tammo H. A.; Verhoef, Peter C. - In: International journal of management reviews : IJMR 14 (2012) 3, pp. 217-237

Persistent link: https://www.econbiz.de/10009621196

Synergistic and cannibalization effects in a partnership loyalty program

Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042

Persistent link: https://www.econbiz.de/10012614780

Do vendors benefit from promotions in a multi-vendor loyalty program?

Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 341-356

Persistent link: https://www.econbiz.de/10010217761

Do vendors benefit from promotions in a multi-vendor loyalty program?

Dorotic, Matilda; Fok, Dennis; Verhoef, Peter; Bijmolt, … - In: Marketing Letters 22 (2011) 4, pp. 341-356

Persistent link: https://www.econbiz.de/10009403215

Reward Redemption Effects in a Loyalty Program When Customers Choose How Much and When to Redeem

Dorotic, Matilda - 2014

The redemption of loyalty program (LP) rewards has an important impact on LP members' behavior, particularly on purchase behavior before and after redeeming a reward. However, little is known about the interplay between members' purchase and redemption behavior when members are not pressured...

Persistent link: https://www.econbiz.de/10013052664

Loyalty Programmes: Current Knowledge and Research Directions*

Dorotic, Matilda; Bijmolt, Tammo H.A.; Verhoef, Peter C. - In: International journal of management reviews : IJMR 14 (2012) 3, pp. 217-238

Persistent link: https://www.econbiz.de/10010002215

Customer base analysis : the case for a central variant of the Betageometric/NBD model

Verhoef, Peter C.; Doorn, Jenny van; Dorotic, Matilda - In: Marketing : journal of research and management 3 (2007) 2, pp. 75-90

Persistent link: https://www.econbiz.de/10009069499