. The effect of knowledge is similar across a broad set of health products, and in a set of relatively homogeneous food … products, but smaller for food and drink products overall. We conclude that a significant share of the willingness to pay for …

similar non-chefs. We extend our analysis to cover 50 retail health categories and 241 food and drink categories. The results … suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …, and a much smaller share for most food and drink products. We tie our estimates together using a stylized model of demand …

similar non-chefs. We extend our analysis to cover 50 retail health categories and 241 food and drink categories. The results … suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …, and a much smaller share for most food and drink products. We tie our estimates together using a stylized model of demand …

-side response to the recession shows only small changes in the relative price of national-brand and private-label products. Our …-label quality tiers or to the overall rate of private-label versus national-brand product introductions …

-side response to the recession shows only small changes in the relative price of national-brand and private-label products. Our …-label quality tiers or to the overall rate of private-label versus national-brand product introductions …

-side response to the recession shows only small changes in the relative price of national-brand and private-label products. Our …-label quality tiers or to the overall rate of private-label versus national-brand product introductions …