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Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
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Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
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Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao; Sultan, Fareena; Rohm, Andrew J. - In: The journal of consumer marketing 27 (2010) 7, pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
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Fashion marketing in the metaverse
Mogaji, Emmanuel; Dwivedi, Yogesh Kumar; Raman, Ramakrishnan - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
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What are your customers looking for?
Pelsmacker, Patrick de - 1992
Persistent link: https://www.econbiz.de/10000879721
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Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.; Dwivedi, Yogesh Kumar; Slade, Emma L. - 2017
Persistent link: https://www.econbiz.de/10011570193
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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Emotions as determinants of electric car usage intention
Moons, Ingrid; Pelsmacker, Patrick de - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 195-237
Persistent link: https://www.econbiz.de/10009545993