//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Product Placement
Consumer behaviour
12
Advertising effects
2
Belgien
2
Belgium
2
Beziehungsmarketing
2
Brand image
2
Brand management
2
Electric vehicle
2
Elektrofahrzeug
2
Emotion
2
Markenführung
2
Markenimage
2
Psychology of advertising
2
Relationship marketing
2
Werbepsychologie
2
Werbewirkung
2
Advertising planning
1
Alcohol consumption
1
Alkoholkonsum
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Comparison
1
Denmark
1
Dänemark
1
Einzelhandel
1
Electric power industry
1
Electronic Banking
1
Electronic banking
1
Elektrizitätswirtschaft
1
Environmental consciousness
1
Estimation
1
Fair trade
1
Fairer Handel
1
Fashion
1
Film
1
Football
1
Fußball
1
Gastgewerbe
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
11
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Graue Literatur
Article in journal
170
Aufsatz in Zeitschrift
170
Book section
11
Arbeitspapier
2
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
more ...
less ...
Language
All
English
13
Author
All
Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Bauer, Hans H.
47
Janssen, Maarten C. W.
37
Huber, Frank
34
Rock, Bram de
34
Cherchye, Laurens
32
Moraga-González, José Luis
27
Spiller, Achim
26
Wiedmann, Klaus-Peter
26
Sutter, Matthias
25
Vermeulen, Frederic
25
Gröppel-Klein, Andrea
23
Grunert, Klaus G.
21
Stavins, Joanna
20
Dräger, Lena
19
Belk, Russell W.
18
Chandon, Pierre
18
Kerschbamer, Rudolf
18
Shy, Oz
18
Zhou, Jidong
18
Inderst, Roman
17
Jonker, Nicole
17
Schuh, Scott
17
Vandenbussche, Hylke
17
Wildenbeest, Matthijs R.
17
Blundell, Richard W.
16
Falk, Armin
16
Helm, Roland
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Courty, Pascal
15
Dellaert, Benedict G. C.
15
Franses, Philip Hans
15
Peitz, Martin
15
Scherhorn, Gerhard
15
Warlop, Luk
15
Armstrong, Mark
14
Carroll, Chris
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Challenges and trends in modern banking
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
2
Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
3
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
4
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
5
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
6
The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid
;
Pelsmacker, Patrick de
;
Bont, Cees J. P. …
- In:
Macroeconomics and beyond : essays in honour of Wim Meeusen
,
(pp. 246-257)
.
2012
Persistent link: https://www.econbiz.de/10009488946
Saved in:
7
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
8
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
9
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
Saved in:
10
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->