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~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
Consumer behaviour
169
Konsumentenverhalten
169
Brand management
53
Markenführung
53
Brand image
42
Markenimage
42
Advertising effects
33
Werbewirkung
33
Beziehungsmarketing
31
Relationship marketing
31
Social Web
29
Social web
29
Internet marketing
27
Online-Marketing
27
Brand
25
Markenartikel
24
Viral marketing
23
Virales Marketing
23
Advertising
22
Werbung
22
Innovation adoption
21
Innovationsakzeptanz
21
Customer satisfaction
17
Kundenzufriedenheit
17
Emotion
16
Online retailing
14
Online-Handel
14
Einzelhandel
11
Retail trade
11
Confidence
10
Dienstleistungsqualität
10
Mobile Business
10
Mobile business
10
Mobile communications
10
Mobilkommunikation
10
Product Placement
10
Product placement
10
Service quality
10
Vertrauen
10
Computerspiel
9
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Article
9
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Aufsatz in Zeitschrift
Article in journal
9
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English
9
Author
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
10
Melewar, T. C.
9
Kumar, V.
7
Gierl, Heribert
6
Sheth, Jagdish N.
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Bruwer, Johan
5
Gao, Tao
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Chen, Jing
4
Eisend, Martin
4
Homburg, Christian
4
Johnson, Lester W.
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Quach, Sara
4
Srivastava, R. K.
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Amrouche, Nawel
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Brasel, S. Adam
3
Calantone, Roger J.
3
Chawla, Deepak
3
Cuneo, Andres
3
Dahana, Wirawan Dony
3
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of communication management
1
Journal of global fashion marketing : JGfM
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
9
Showing
1
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9
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9
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date (newest first)
date (oldest first)
1
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
2
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
3
Fashion
marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
4
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
5
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
6
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
7
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
8
How to earn a premium price : the effect of green marketing and
brand
coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
9
Green
brand
identity and B2B channel partners' tactical green marketing orientation : moderating effect of
brand
governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
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