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~person:"Dwivedi, Yogesh Kumar"
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Dwivedi, Yogesh Kumar
Han, Heesup
121
Belk, Russell W.
115
Mattila, Anna S.
107
Grunert, Klaus G.
103
Phau, Ian
103
Huber, Frank
99
Bauer, Hans H.
96
Herrmann, Andreas
94
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Usman, Osly
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Loureiro, Sandra Maria Correia
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Sheth, Jagdish N.
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Grewal, Dhruv
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Walsh, Gianfranco
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Agarwal, Sumit
70
Janssen, Maarten C. W.
70
Jin, Ginger Zhe
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Peitz, Martin
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Septianto, Felix
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Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Laroche, Michel
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Moraga-González, José Luis
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Paul, Justin
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Stavins, Joanna
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Lambertini, Luca
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Wansink, Brian
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Chintagunta, Pradeep K.
63
Verhoef, Peter C.
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Bruwer, Johan
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Ko, Eunju
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Jang, Soocheong
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ECONIS (ZBW)
86
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1
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
2
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
6
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
Saved in:
7
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
8
How service quality and outcome confidence drive pre-outcome word-of-mouth
Ifie, Kemefasu
;
Simintiras, Antonis C.
;
Dwivedi, Yogesh …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 214-221
Persistent link: https://www.econbiz.de/10011904399
Saved in:
9
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
10
The effect of characteristics of source credibility on consumer behaviour : a meta-analysis
Ismagilova, Elvira
;
Slade, Emma
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171978
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