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Dwyer, Brendan
Nufer, Gerd
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
3
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Segmenting motivation : an analysis of fantasy baseball motives and mediated sport consumption
Dwyer, Brendan
;
Shapiro, Stephen L.
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 129-137
Persistent link: https://www.econbiz.de/10009373488
Saved in:
2
Exploring fan behavior : developing a scale to measure sport eFANgelism
Dwyer, Brendan
;
Greenhalgh, Gregory P.
;
LeCrom, Carrie W.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 642-656
Persistent link: https://www.econbiz.de/10011421900
Saved in:
3
Examining the impact of league entry fees on online fantasy sport participation and league consumption
Drayer, Joris
;
Dwyer, Brendan
;
Shapiro, Stephen L.
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10009783440
Saved in:
4
Examining consumer perceptions of demand-based ticket pricing in sport
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011508551
Saved in:
5
The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Dwyer, Brendan
;
Mudrick, Michael
;
Greenhalgh, Gregory P.
; …
- In:
Sport management review
18
(
2015
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
Saved in:
6
Exploring the explicit and implicit appeal of retro sport logos
Dwyer, Brendan
;
Scola, Zach
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 296-307
Persistent link: https://www.econbiz.de/10012486865
Saved in:
7
An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport management review
23
(
2020
)
5
,
pp. 797-809
Persistent link: https://www.econbiz.de/10012421808
Saved in:
8
A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg
;
Dwyer, Brendan
;
LeCrom, Carrie W.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10011697105
Saved in:
9
The role of management in achieving health outcomes in SFD programmes : a stakeholder perspective
LeCrom, Carrie W.
;
Martin, Tiesha
;
Dwyer, Brendan
; …
- In:
Sport management review
22
(
2019
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10012099333
Saved in:
10
Worth the price of admission? : the mediating effect of perceived value on ticket purchase intention
Drayer, Joris
;
Shapiro, Stephen L.
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10011919181
Saved in:
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