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~person:"Easey, Mike"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
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Cultural identity
Konsumentenverhalten
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Online retailing
Fashion
6
Bekleidungsindustrie
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Clothing industry
5
Marketing management
3
Marketingmanagement
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Consumer behaviour
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Market segmentation
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Easey, Mike
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Henninger, Claudia E.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
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9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
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Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
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Fashion marketing
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ECONIS (ZBW)
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1
The
fashion
consumer and organizational buyer
Easey, Mike
- In:
Fashion marketing
,
(pp. 63-96)
.
2009
Persistent link: https://www.econbiz.de/10003766581
Saved in:
2
An introduction to
fashion
marketing
Easey, Mike
- In:
Fashion marketing
,
(pp. 3-17)
.
2009
Persistent link: https://www.econbiz.de/10003766565
Saved in:
3
Segmentation and the marketing mix
Easey, Mike
;
Sorensen, Christine
- In:
Fashion marketing
,
(pp. 131-144)
.
2009
Persistent link: https://www.econbiz.de/10003766589
Saved in:
4
Designing and marketing
fashion
products
Atkinson, Sheila
;
Easey, Mike
- In:
Fashion marketing
,
(pp. 145-176)
.
2009
Persistent link: https://www.econbiz.de/10003766594
Saved in:
5
Pricing garments and
fashion
services
Easey, Mike
- In:
Fashion marketing
,
(pp. 177-195)
.
2009
Persistent link: https://www.econbiz.de/10003766653
Saved in:
6
Fashion
marketing planning
Easey, Mike
- In:
Fashion marketing
,
(pp. 238-250)
.
2009
Persistent link: https://www.econbiz.de/10003766665
Saved in:
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