Companies across every industry are increasingly relying on multiple channels to make their services available to consumers. Despite the popularity of multiple channel strategies, little is known about these distribution structures. In fact, the determinants of multiple channel strategies have...

Purpose – The purpose of this paper is to aim to understand the factors influencing the magnitude of change in distribution channels. Distribution channels are slow to change due to a number of factors. Yet, the distribution mix is a vital part of a company's competitive position and companies...

Channel performance is a key marketing and organisational issue, given the potential and actual impact in the accomplishment of organisational goals. A recent trend in distribution strategy has been the increasing utilisation of multiple channels across sectors. Because of the newness of these...