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Characterizing customer groups during the life cycle of a car model : results of an empirical study
Zanger, Cornelia; Kuder, Martin; Gaus, Hansjörg - In: Cross-functional innovation management : perspectives …, (pp. 295-308). 2004
Persistent link: https://www.econbiz.de/10002505366
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Baby boomers and technology : selling the "me" generation new toys
Edelman, Michelle - In: After fifty : how the baby boom will redefine the …, (pp. 108-136). 2003
Persistent link: https://www.econbiz.de/10003671757
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The marketing generation gap : why leading-edge boomers are starting to hate your marketing
Edelman, Michelle - In: After sixty : marketing to baby boomers reaching their …, (pp. 1-14). 2006
Persistent link: https://www.econbiz.de/10003671877