Advertising in Online and Social Media -- Advertising Strategies for Print, TV, and Radio -- Mixing Advertising and … Content -- Advertising on Products, Floors, and Carts. …This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with …

Advertising Content, Appeals, and Execution -- Corporate Responsibility, Social Issues, and Advertising -- Social Media …, Online, and Mobile Advertising -- Product Placement -- Gender, Children, and Advertising -- Consumers, Companies, Brands, and …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation …