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~person:"Eisend, Martin"
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Emotionale Werbung
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Advertising
49
Werbung
48
Advertising effects
20
Werbewirkung
20
Consumer behaviour
18
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18
Meta-analysis
11
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Eisend, Martin
Kaiser, Harry M.
67
Ashkanasy, Neal M.
61
Pelsmacker, Patrick de
52
Septianto, Felix
52
Frey, Bruno S.
45
Taylor, Charles Raymond
41
Winden, Frans A. A. M. van
41
Anderson, Simon P.
39
Gierl, Heribert
39
Kirchler, Erich
39
Bagozzi, Richard P.
37
Kind, Hans Jarle
37
Esch, Franz-Rudolf
34
Pflaum, Dieter
30
Nickel, Volker
29
Hopfensitz, Astrid
28
Nilssen, Tore
28
Wilbur, Kenneth C.
28
Diehl, Sandra
27
Okazaki, Shintaro
27
Rosengren, Sara
27
Saffer, Henry
27
Benhabib, Jess
26
Han, Heesup
26
Pepels, Werner
26
Yoon, Hye Jin
26
Bosman, Ronald
25
Härtel, Charmine E. J.
25
Rossiter, John R.
25
Sørgard, Lars
25
Zaccour, Georges
25
Bruhn, Manfred
24
Hundhausen, Carl
24
Huy, Quy
24
Sethi, Suresh
24
Dahlén, Micael
23
Humphrey, Ronald H.
23
Reuben, Ernesto
23
Schweiger, Günter
23
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
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Journal of advertising
9
Journal of advertising : official publication of the American Academy of Advertising
9
European Advertising Academy
8
International journal of advertising : the quarterly review of marketing communications
8
Advances in advertising research
5
International journal of advertising : the review of marketing communications
5
SpringerLink / Bücher
5
Psychology & marketing
3
Research
3
Journal of the Academy of Marketing Science
2
Breaking new ground in theory and practice
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
European Advertising Academy / Research
1
Gabler Research
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing Letters
1
Springer eBook Collection
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Springer eBook Collection / Business and Management
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ECONIS (ZBW)
52
RePEc
1
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1
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1
Mini-film
advertising
and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
2
Gender roles and humor in
advertising
: the occurrence of stereotyping in humorous and nonhumorous
advertising
and its consequences for
advertising
effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
3
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
4
The moderating influence of involvement on two-sided
advertising
effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
5
Explaining the impact of scarcity appeals in
advertising
: the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
Saved in:
6
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
7
Explaining the use and effects of humour in
advertising
: an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
8
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
9
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
10
Advertising
repetition : a meta-analysis on effective frequency in
advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
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