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Eisend, Martin
Chaloupka, Frank J.
93
Kaiser, Harry M.
60
Tauras, John A.
55
Dave, Dhaval
53
Goel, Rajeev K.
52
Grossman, Michael
48
Saffer, Henry
48
Kenkel, Donald Scott
44
Viscusi, W. Kip
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Taylor, Charles Raymond
38
Mathios, Alan D.
37
Pelsmacker, Patrick de
37
Gruber, Jonathan
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Pesko, Michael F.
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DeCicca, Philip
31
Göhlmann, Silja
30
Markowitz, Sara
30
Mullainathan, Sendhil
30
Pflaum, Dieter
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Anderson, Simon P.
29
Nickel, Volker
29
Kind, Hans Jarle
28
Kvasnicka, Michael
28
Lillard, Dean R.
28
Maclean, Johanna Catherine
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Meyer, Bruce D.
28
Septianto, Felix
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Siedler, Thomas
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Sullivan, James X.
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Adda, Jérôme
27
Gierl, Heribert
27
Sabia, Joseph J.
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Rosengren, Sara
26
Hundhausen, Carl
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Okazaki, Shintaro
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Bruhn, Manfred
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Hu, Teh-wei
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ICORIA <14., 2015, London>
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ICORIA <15., 2016, Ljubljana>
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5
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ECONIS (ZBW)
48
Showing
1
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10
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48
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1
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
2
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
3
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
4
A meta-analysis of humor in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
5
The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
6
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
7
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
8
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
10
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
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