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48
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Eisend, Martin
Asongu, Simplice
77
Kaiser, Harry M.
67
Haucap, Justus
41
Kind, Hans Jarle
41
Taylor, Charles Raymond
40
Anderson, Simon P.
39
Pelsmacker, Patrick de
37
Okazaki, Shintaro
32
Gerpott, Torsten J.
30
Kruse, Jörn
29
Nickel, Volker
29
Pflaum, Dieter
29
Gierl, Heribert
28
Nilssen, Tore
28
Septianto, Felix
28
Wilbur, Kenneth C.
28
Rosengren, Sara
27
Saffer, Henry
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Whalley, Jason
27
Grzybowski, Lukasz
26
Ivaldi, Marc
26
Markendahl, Jan
26
Dewenter, Ralf
25
Pepels, Werner
25
Sørgard, Lars
25
Valletti, Tommaso M.
25
Zaccour, Georges
25
Bohlin, Erik
24
Heimeshoff, Ulrich
24
Hundhausen, Carl
24
Sethi, Suresh
24
Sutherland, Ewan
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Ghose, Anindya
23
Kinnucan, Henry W.
22
Schweiger, Günter
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ICORIA <14., 2015, London>
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ICORIA <15., 2016, Ljubljana>
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European Advertising Academy
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International journal of advertising : the quarterly review of marketing communications
8
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8
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8
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ECONIS (ZBW)
47
RePEc
1
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1
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
2
Explaining the use and effects of humour in
advertising
: an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
3
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
Advertising
repetition : a meta-analysis on effective frequency in
advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
6
Special issue: Reinquiries in
advertising
research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
7
Reinquiries in
advertising
research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
8
The third-person effect in
advertising
: a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
9
Challenges in an age of dis-engagement
Zabkar, Vesna
(
ed.
);
Eisend, Martin
(
ed.
)
-
ICORIA <15., 2016, Ljubljana>
;
European Advertising Academy
-
2017
Persistent link: https://www.econbiz.de/10011660479
Saved in:
10
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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