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Steinhagen, Josefine; Eisend, Martin; Knoll, Silke - In: Cutting edge international research, (pp. 285-295). 2010

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Knoll, Silke; Eisend, Martin; Steinhagen, Josefine - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 867-888

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Eisend, Martin; Möller, Jana - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 101-116

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Karpinska-Krakowiak, Malgorzata; Eisend, Martin - In: International journal of advertising : the review of … 39 (2020) 3, pp. 387-409

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Eisend, Martin - In: Psychology & marketing 27 (2010) 11, pp. 1032-1049

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Schmidt, Susanne; Eisend, Martin - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 415-428

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