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Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40

Persistent link: https://www.econbiz.de/10011485859

Purnawirawan, Nathalia; Eisend, Martin; Pelsmacker, … - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 17-27

Persistent link: https://www.econbiz.de/10011373135

Eisend, Martin; Tarrahi, Farid - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 317-326

Persistent link: https://www.econbiz.de/10010427988

Eisend, Martin; Reijmersdal, Eva A. van; Boerman, Sophie C. - In: Journal of advertising 49 (2020) 3, pp. 344-366

Persistent link: https://www.econbiz.de/10012260493

Desveaud, Kathleen; Mandler, Timo; Eisend, Martin - In: Journal of business research : JBR 176 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014550337

Evanschitzky, Heiner; Eisend, Martin; Calantone, Roger J.; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 21-37

Persistent link: https://www.econbiz.de/10010219667

Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56

Persistent link: https://www.econbiz.de/10011460095

Eisend, Martin; Tarrahi, Farid - In: Journal of public policy & marketing 41 (2022) 2, pp. 107-123

Persistent link: https://www.econbiz.de/10013256392

Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56

Persistent link: https://www.econbiz.de/10012309677

Pick, Doreén; Eisend, Martin - In: Journal of international marketing 24 (2016) 4, pp. 39-60

Persistent link: https://www.econbiz.de/10011626813