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~person:"Eisend, Martin"
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Meta-analysis
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Eisend, Martin
Havránek, Tomáš
156
Nijkamp, Peter
128
Kumar, Satish
89
Doucouliagos, Chris
80
Havránková, Zuzana
78
Havranek, Tomas
76
Poot, Jacques
75
Kraus, Sascha
74
McAleer, Michael
61
Iwasaki, Ichirō
58
Chang, Chia-Lin
56
Heinemann, Gerrit
56
Hamermesh, Daniel S.
54
Stanley, Tom D.
53
Wohlrabe, Klaus
50
Azoulay, Pierre
47
Antony, Jiju
46
Jaffe, Adam B.
46
Reed, W. Robert
45
Chan, Kam C.
44
Homburg, Christian
42
Viscusi, W. Kip
41
Badura, Bernhard
40
Frey, Bruno S.
40
Gemünden, Hans Georg
39
Irsova, Zuzana
39
Weber, Andrea
39
Wirtz, Bernd W.
38
Kluve, Jochen
37
Lim, Weng Marc
36
Florax, Raymond J. G. M.
35
Ruiz-Castillo, Javier
35
Aguinis, Herman
34
Florax, Raymond J.G.M.
34
Czarnitzki, Dirk
33
Feld, Lars P.
33
Köseoglu, Mehmet Ali
33
Taylor, Timothy G.
32
Bruhn, Manfred
31
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of the Academy of Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international marketing
3
Marketing letters : a journal of research in marketing
3
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2
Journal of marketing
2
Journal of retailing
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Marketing Letters
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The journal of product innovation management : an international publication of the Product Development & Management Association
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BuR - Business Research
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
1
Information systems research : ISR
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Marketing : journal of research and management
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Psychology & marketing
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Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
43
RePEc
2
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
2
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
3
Meta-analysis selection bias in marketing research
Eisend, Martin
;
Tarrahi, Farid
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
Saved in:
4
A meta-analysis of the effects of disclosing sponsored content
Eisend, Martin
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012260493
Saved in:
5
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
6
Success factors of product innovation : an updated meta-analysis
Evanschitzky, Heiner
;
Eisend, Martin
;
Calantone, Roger J.
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10010219667
Saved in:
7
The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin
;
Evanschitzky, Heiner
;
Calantone, Roger J.
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
Saved in:
8
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
9
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
10
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
Saved in:
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