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~person:"Eisend, Martin"
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Advertising
49
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48
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Consumer behaviour
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Advertising effects
30
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30
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Eisend, Martin
Hassan, M. Kabir
255
Belk, Russell W.
126
Han, Heesup
121
Gierl, Heribert
119
Bauer, Hans H.
107
Pelsmacker, Patrick de
106
Grunert, Klaus G.
104
Mirakhor, Abbas
103
Mattila, Anna S.
99
Choudhury, Masudul Alam
98
Kaiser, Harry M.
97
Huber, Frank
96
Phau, Ian
94
McGee, Robert W.
87
Lusk, Jayson L.
86
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
80
Sheth, Jagdish N.
80
Siddiqui, Danish Ahmed
80
Usman, Osly
77
Septianto, Felix
75
Bagozzi, Richard P.
74
Foxall, Gordon R.
74
Grewal, Dhruv
74
Dwivedi, Yogesh Kumar
73
Falk, Armin
72
Anderson, Simon P.
71
Khare, Arpita
70
Wansink, Brian
69
Chintagunta, Pradeep K.
68
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Stavins, Joanna
65
Pies, Ingo
64
Paul, Justin
62
Jang, Soocheong
61
Esch, Franz-Rudolf
60
Gröppel-Klein, Andrea
60
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
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Journal of advertising : official publication of the American Academy of Advertising
12
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the review of marketing communications
6
Advances in advertising research
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Journal of international marketing
4
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Research
3
Breaking new ground in theory and practice
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing
2
Marketing : ZFP ; journal of research and management
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
1
European Advertising Academy / Research
1
Gabler Research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Journal of retailing
1
Marketing Letters
1
Springer eBook Collection
1
Springer eBook Collection / Business and Management
1
Wirtschaftspsychologie
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ECONIS (ZBW)
80
RePEc
1
USB Cologne (EcoSocSci)
1
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1
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
Persuasion knowledge and third-person perceptions in
advertising
: the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
4
Effects of ethnic
advertising
on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
5
Effects of fear-arousing and humorous appeals in social marketing
advertising
: the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
6
How consumers' values influence responses to male and female gender role stereotyping in
advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
7
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
8
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
9
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
10
Advertising
repetition : a meta-analysis on effective frequency in
advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
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