//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eisend, Martin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How consumers subvert advertis...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
49
Werbung
48
Konsumentenverhalten
41
Consumer behaviour
40
Advertising effects
29
Werbewirkung
29
Meta-analysis
22
Meta-Analyse
21
Deutschland
10
Gender
10
Geschlecht
10
Germany
9
Humor
9
Brand management
8
Markenführung
8
Market research
8
Marktforschung
8
Marketingmanagement
7
Internet marketing
6
Marketing management
6
Online-Marketing
6
Welt
6
World
6
Advertising media
5
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Psychology of advertising
5
Relationship marketing
5
Werbepsychologie
5
Werbeträger
5
Ethnic group
4
Ethnische Gruppe
4
Produktpiraterie
4
Social role
4
Soziale Rolle
4
Theorie
4
Theory
4
advertising
4
meta-analysis
4
more ...
less ...
Online availability
All
Undetermined
42
Free
10
Type of publication
All
Article
68
Book / Working Paper
17
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
Konferenzschrift
9
Collection of articles of several authors
8
Sammelwerk
8
Aufsatz im Buch
5
Book section
5
Conference proceedings
5
Aufsatzsammlung
3
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
more ...
less ...
Language
All
English
81
German
3
Undetermined
1
Author
All
Eisend, Martin
Holst, Elke
134
Han, Heesup
121
Belk, Russell W.
119
Blau, Francine D.
119
Gierl, Heribert
119
Sutter, Matthias
118
Quisumbing, Agnes R.
116
Booth, Alison L.
114
Bauer, Hans H.
107
Grunert, Klaus G.
104
Pelsmacker, Patrick de
104
Asongu, Simplice
103
Klasen, Stephan
103
Mattila, Anna S.
102
Kaiser, Harry M.
97
Huber, Frank
96
Phau, Ian
94
Kahn, Lawrence M.
93
Hodgson, Geoffrey M.
88
Lusk, Jayson L.
86
Bhalotra, Sonia R.
85
Herrmann, Andreas
82
Wiedmann, Klaus-Peter
81
Sheth, Jagdish N.
79
Usman, Osly
78
Winter-Ebmer, Rudolf
78
Richter, Rudolf
75
Foxall, Gordon R.
74
Dwivedi, Yogesh Kumar
73
Grewal, Dhruv
73
Septianto, Felix
73
Khare, Arpita
72
Agarwal, Sumit
71
Anderson, Simon P.
71
Buser, Thomas
71
Falk, Armin
70
Wansink, Brian
70
Loureiro, Sandra Maria Correia
69
Tansel, Aysit
69
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
12
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the review of marketing communications
6
Advances in advertising research
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Journal of international marketing
4
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Research
3
Breaking new ground in theory and practice
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing
2
Marketing : ZFP ; journal of research and management
2
Business research
1
Cutting edge international research
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
1
European Advertising Academy / Research
1
Gabler Research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Journal of retailing
1
Marketing Letters
1
Springer eBook Collection
1
Springer eBook Collection / Business and Management
1
The SAGE handbook of marketing ethics
1
Wirtschaftspsychologie
1
more ...
less ...
Source
All
ECONIS (ZBW)
83
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
85
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers' values influence responses to male and female
gender
role stereotyping in
advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
2
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
3
Gender
roles and humor in
advertising
: the occurrence of stereotyping in humorous and nonhumorous
advertising
and its consequences for
advertising
effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
4
Diversity and inclusion in
advertising
research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
5
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
6
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
7
Persuasion knowledge and third-person perceptions in
advertising
: the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
8
Effects of ethnic
advertising
on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
9
Effects of fear-arousing and humorous appeals in social marketing
advertising
: the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
10
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->