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~person:"Ekinci, Yuksel"
~person:"Hollebeek, Linda D."
~person:"Khamitov, Mansur"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Customer experience"
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Beziehungsmarketing
Brand image
Customer experience
Relationship marketing
67
Consumer behaviour
49
Konsumentenverhalten
49
Brand management
28
Markenführung
28
Customer integration
27
Kundenintegration
27
Markenimage
22
Brand
14
Markenartikel
14
Customer engagement
13
Dienstleistungsqualität
12
Service quality
12
Customer satisfaction
11
Kundenzufriedenheit
11
Social Web
11
Social web
11
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9
Internet marketing
9
Markentreue
9
Online-Marketing
9
Customer value
6
Kundenwert
6
Stakeholder
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USA
5
United States
5
customer engagement
5
Confidence
4
Einzelhandel
4
Personality psychology
4
Persönlichkeitspsychologie
4
Retail trade
4
Vertrauen
4
brand loyalty
4
Beschwerdemanagement
3
Bibliometrics
3
Bibliometrie
3
Complaint management
3
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English
67
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Ekinci, Yuksel
Hollebeek, Linda D.
Khamitov, Mansur
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Journal of retailing and consumer services
7
Journal of marketing management : MM
3
Journal of service research
3
Journal of service research : JSR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
The journal of services marketing
3
Handbook of research on customer engagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Marketing intelligence & planning
2
Organizations and markets in emerging economies
2
Australasian marketing journal
1
Customer engagement : contemporary issues and challenges
1
Edward Elgar E-Book Archive
1
International journal of business environment : IJBE
1
International journal of market research
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Research handbooks in business and management series
1
The handbook of communication engagement
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
67
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1
Exploring customer engagement : a multi-stakeholder perspective
Hollebeek, Linda D.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 67-82)
.
2016
Persistent link: https://www.econbiz.de/10011430591
Saved in:
2
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
3
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
4
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
5
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
6
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
7
How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities
Khamitov, Mansur
;
Wang, Xin
;
Thomson, Matthew
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
3
,
pp. 435-459
Persistent link: https://www.econbiz.de/10012120587
Saved in:
8
Handbook of research on customer engagement
Hollebeek, Linda D.
(
ed.
);
Sprott, David E.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012104343
Saved in:
9
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
10
Do personality traits predict "complaining" consumers?
Ekinci, Yuksel
;
Calderon, Joana
;
Siala, Haytham
- In:
International journal of business environment : IJBE
8
(
2016
)
1
,
pp. 32-42
Persistent link: https://www.econbiz.de/10011590921
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