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Internationalisation of retail firms : state of the art after 20 years of research

Swoboda, Bernhard; Zentes, Joachim; Elsner, Stefan - In: Marketing : journal of research and management 5 (2009) 2, pp. 105-126

Persistent link: https://www.econbiz.de/10003908020

Erfolg und Produktivität unterschiedlicher Internationalisierungsstrategien von Handelsunternehmen

Swoboda, Bernhard; Elsner, Stefan - 2011

Persistent link: https://www.econbiz.de/10009230441

Bedeutung institutionalisierter Markteintrittsstrategien bei internationalen Handelsunternehmen

Swoboda, Bernhard; Elsner, Stefan - In: Markteintrittsstrategien : Dynamik und Komplexität, (pp. 95-121). 2012

Persistent link: https://www.econbiz.de/10009529020

International expansion of the world's four largest retail companies

Swoboda, Bernhard; Elsner, Stefan - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 881-899). 2011

Persistent link: https://www.econbiz.de/10009310240

How do past mode choices influence subsequent entry? : a study on the boundary conditions of preferred entry modes of retail firms

Swoboda, Bernhard; Elsner, Stefan; Olejnik, Edith - In: International business review : the official journal of … 24 (2015) 3, pp. 506-517

Persistent link: https://www.econbiz.de/10011279681

Transferring the retail format successfully into foreign countries

Swoboda, Bernhard; Elsner, Stefan - In: Journal of international marketing 21 (2013) 1, pp. 81-109

Persistent link: https://www.econbiz.de/10009731370

What our name stands for : retail store owners and their employees in store flyer advertising

Swoboda, Bernhard; Elsner, Stefan - In: European retail research 27 (2013) 1, pp. 59-78

Persistent link: https://www.econbiz.de/10010348464

Standardization of front-end offers and back-end processes of international store retailers

Swoboda, Bernhard; Elsner, Stefan - In: European retail research 25 (2011) 2, pp. 39-62

Persistent link: https://www.econbiz.de/10009404798

How do past mode choices influence subsequent entry? A study on the boundary conditions of preferred entry modes of retail firms

Swoboda, Bernhard; Elsner, Stefan; Olejnik, Edith - In: International Business Review 24 (2015) 3, pp. 506-517

This study analyzes whether the preferred entry modes, i.e., the foreign market entry modes that have been most frequently used in the past, influence a retail firm's subsequent mode choices. We discuss the limitations of this relationship by highlighting the external and internal factors that...

Persistent link: https://www.econbiz.de/10011264106

Standardization of front-end offers and back-end processes of international store retailers

Swoboda, Bernhard; Elsner, Stefan - In: European retail research 25 (2011) 2, pp. 39-62

Persistent link: https://www.econbiz.de/10009924867