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~person:"Esteban-Millat, Irene"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"brand familiarity"
~type_genre:"Conference paper"
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Value brands : cheap or trendy...
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Konsumentenverhalten
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brand familiarity
Consumer behaviour
5
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2
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2
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2
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2
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2
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Esteban-Millat, Irene
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Indrawati
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Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
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Kasuga, Norihiro
3
M. S. Mahrinasari
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Pei, Yilei
3
Russell, Cristel Antonia
3
Shishikura, Manabu
3
Steudner, Tobias
3
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2
Arsena, Ashley
2
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2
Balqiah, Tengku Ezni
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Bayrak Meydanoğlu, Ela Sibel
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Giang Hong Nghiem
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Gómez-Suárez, Mónica
2
Haubach, Christian
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Hayo, Bernd
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Ichikohji, Takeyasu
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Jitsuzumi, Toshiya
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of retailing and consumer services
1
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ECONIS (ZBW)
5
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
Saved in:
4
Flow and consumer behavior in an online supermarket
Morales-Solana, Doris
;
Esteban-Millat, Irene
;
Alegret …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 65-73)
.
2018
Persistent link: https://www.econbiz.de/10013277398
Saved in:
5
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
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