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Brand death: A developmental m...
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Ewing, Michael
Khalil, Elias L.
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Industrial marketing management : the international journal for industrial and high-tech firms
8
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6
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3
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ECONIS (ZBW)
51
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1
Brand death : a developmental model of senescence
Ewing, Michael
;
Jevons, Colin P.
;
Khalil, Elias L.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
Saved in:
2
Integrated marketing communications measurement and evaluation
Ewing, Michael
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
Saved in:
3
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
4
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
5
Squatting at the digital campfire : researching the open source sorftware community
Cromie, John
;
Ewing, Michael
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 631-653
Persistent link: https://www.econbiz.de/10003764980
Saved in:
6
The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro
;
Ewing, Michael
;
Mather, Dineli R.
; …
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
Saved in:
7
Developing a scale to measure the enjoyment of web experiences
Lin, Aleck
;
Gregor, Shirley
;
Ewing, Michael
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 40-57
Persistent link: https://www.econbiz.de/10003795386
Saved in:
8
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
Saved in:
9
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 77-90)
.
2009
Persistent link: https://www.econbiz.de/10003950307
Saved in:
10
Advocating avatars : the salesperson in second life
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Halvorson, Wade
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
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