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The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann; Bilgram, Volker - In: The journal of product & brand management 26 (2017) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
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Fair play : perceived fairness in crowdsourcing competitions and the customer relationship-related consequences
Faullant, Rita; Füller, Johann; Hutter, Katja - In: Management decision : MD 55 (2017) 9, pp. 1924-1941
Persistent link: https://www.econbiz.de/10011779004
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Ideenmanagement und Innovation mit Social Networks : die Swarowski i-flash Community
Erler, Hannes; Rieger, Markus; Füller, Johann - In: Kommunikation als Erfolgsfaktor im …, (pp. 391-401). 2009
Persistent link: https://www.econbiz.de/10003853674
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Ideenwettbewerbe : Konsumenten involvieren, Ideen generieren, Lead-User identifizieren
Belz, Frank; Silvertant, Sandra; Füller, Johann; … - 2009
Persistent link: https://www.econbiz.de/10003898460
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Innovation creation in online consumer groups
Jawecki, Gregor; Füller, Johann; Matzler, Kurt - In: Der Markt : international journal of marketing 48 (2009/10) 3, pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
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Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann; Matzler, Kurt; Hutter, Katja; Hautz, Julia - In: Creativity and innovation management 21 (2012) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
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Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt; Füller, Johann; Kohler, Thomas; … - In: Problems and perspectives in management : PPM ; … 9 (2011) 2, pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
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Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt; Pichler, Elisabeth A.; Füller, Johann; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
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The dark and the bright side of co-creation : triggers of member behavior in online innovation communities
Gebauer, Johannes; Füller, Johann; Pezzei, Roland - In: Journal of business research : JBR 66 (2013) 9, pp. 1516-1527
Persistent link: https://www.econbiz.de/10009757047
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User generated brands and their contribution to the diffusion of user innovations
Füller, Johann; Schroll, Roland; Hippel, Eric von - In: Research policy : policy, management and economic … 42 (2013) 6/7, pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814