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Retaining customers with shopping convenience
Benoit, Sabine; Faßnacht, Martin; Ettinger, Andreas - In: Journal of relationship marketing : innovations & … 8 (2009) 4, pp. 313-329
Persistent link: https://www.econbiz.de/10003940837
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Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Moeller, Sabine; Faßnacht, Martin; Klose, Sonja - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10003770085
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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
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Einkaufsconvenience
Faßnacht, Martin; Möller, Sabine; Reith, Christina - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 36 (2007) 9, pp. 466-468
Persistent link: https://www.econbiz.de/10003529690