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Faßnacht, Martin
Aksoy, Lerzan
77
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research : JSR
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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Retaining customers with shopping convenience
Benoit, Sabine
;
Faßnacht, Martin
;
Ettinger, Andreas
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
4
,
pp. 313-329
Persistent link: https://www.econbiz.de/10003940837
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2
Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Moeller, Sabine
;
Faßnacht, Martin
;
Klose, Sonja
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10003770085
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3
Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine
;
Ciuchita, Robert
;
Mahr, Dominik
; …
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
Saved in:
4
Einkaufsconvenience
Faßnacht, Martin
;
Möller, Sabine
;
Reith, Christina
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
36
(
2007
)
9
,
pp. 466-468
Persistent link: https://www.econbiz.de/10003529690
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