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Consumer behaviour
27
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27
China
10
Advertising effects
7
Cultural identity
7
Kulturelle Identität
7
Marketing management
7
Marketingmanagement
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Fam, Kim Shyan
Fam, Kim-Shyan
35
Yang, Zhilin
18
Waller, David S.
14
Richard, James E.
9
Merrilees, Bill
8
Holdsworth, David K.
7
Li, Yongqiang
7
Seo, Yuri
7
Shyan Fam, Kim
7
Fam, Kim
6
Fam, Kim-shyan
5
Krisjanous, Jayne
5
Grohs, Reinhard
4
Hiram Ting
4
Hyman, Mike
4
Jozsa, Laszlo
4
Kadirov, Djavlonbek
4
McNeill, Lisa S.
4
Waller, David
4
Cham Tat Huei
3
Cheah, Jun-Hwa
3
Chung, Kim Choy
3
Chung, Kim-choy
3
Cruz, Angela Gracia B.
3
Gazley, Aaron
3
Plimmer, Geoff
3
Zhang, Honghong
3
Biggemann, Sergio
2
Buchanan-Oliver, Margo
2
Butt, Muhammad Mohsin
2
Campbell, Charles
2
Che, Yu
2
Chow, Cheris W. C.
2
De Run, Ernest Cyril
2
Edu, Tudor
2
Goh, Tiong
2
He, Jian
2
Hui Yin Jong
2
Hyman, Michael R.
2
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MAG Scholar Global Business, Marketing & Tourism Conference <27., 2017, Katowice>
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Asia Pacific journal of marketing and logistics
4
Journal of business ethics : JOBE
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Islamic marketing : JIMA
3
Journal of consumer behaviour : an international research review
3
The journal of consumer marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Tourism management : research, policies, practice
2
Asia-Pacific journal of business administration
1
Australian journal of management
1
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1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
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International journal of consumer studies
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International journal of retail & distribution management
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International marketing review
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Journal of Asia Pacific business
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Journal of East-West business
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Journal of euro-marketing
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Journal of financial services marketing : JFSM
1
Journal of macromarketing
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Journal of marketing
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Journal of marketing analytics : JMA
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Scientific publication
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The international review of retail, distribution and consumer research
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The open business journal
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The service industries journal
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
53
OLC EcoSci
10
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1
Attributes of likeable television commercials in Asia
Fam, Kim Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
2
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
3
Agency-client relationship factors across life-cycle stages
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
2
,
pp. 217-236
Persistent link: https://www.econbiz.de/10003770089
Saved in:
4
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
5
Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Fam, Kim Shyan
;
Yang, Zhilin
;
Brito, Pedro Quelhas
- In:
Advertising and communication : proceedings 4th …
,
(pp. 168-173)
.
2005
Persistent link: https://www.econbiz.de/10003353796
Saved in:
6
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
7
Chinese "Little Emperor", cultural values and preferred communication sources for university choice
Chung, Kim-choy
;
Holdsworth, David K.
;
Li, Yongqiang
; …
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 120-132
Persistent link: https://www.econbiz.de/10003860003
Saved in:
8
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
9
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
10
Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy
;
Fam, Kim Shyan
;
Holdsworth, David K.
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
Saved in:
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