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A qualitative inquiry of multi-brand loyalty : some propositions and implications for mobile phone service providers

Farzana Quoquab; Norjaya Mohd. Yasin; Rozhan Abu Dardak - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 250-271

Persistent link: https://www.econbiz.de/10010349420

The multicultural business of CSR : how to ensure a positive consumer response

Sham Abdulrazak; Ahmad, Fauziah Sh.; Farzana Quoquab - In: Global business and organizational excellence : a … 35 (2016) 6, pp. 43-52

Persistent link: https://www.econbiz.de/10011552456

The mediating role of new ecological paradigm between value orientations and pro-environmental personal norm in the agricultural context

Kean Boon Chua; Farzana Quoquab; Jihad Mohammad; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 323-349

Persistent link: https://www.econbiz.de/10011562937

Muslim tourists' intention to book on Airbnb : the moderating role of gender

Tosin Tiamiyu; Farzana Quoquab; Jihad Mohammad - In: Journal of Islamic marketing 13 (2022) 3, pp. 608-627

Persistent link: https://www.econbiz.de/10012880206

What drives customer switching intention in Malaysian hotel industry? : the hidden link

Reza Saleki; Farzana Quoquab; Jihad Mohammad - In: International journal of business innovation and … 23 (2020) 1, pp. 18-40

Persistent link: https://www.econbiz.de/10012270995

The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values

Jihad Mohammad; Farzana Quoquab; Thurasamy Ramayah; … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55

Persistent link: https://www.econbiz.de/10012295985

Driving green consumerism through strategic sustainability marketing

Farzana Quoquab (ed.); Thurasamy Ramayah (ed.); … - 2018

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...

Persistent link: https://www.econbiz.de/10011672049

Exploring consumers' motivations for sustainable consumption : a self-deterministic approach

Sham Abdulrazak; Farzana Quoquab - In: Journal of international consumer marketing 30 (2018) 1, pp. 14-28

Persistent link: https://www.econbiz.de/10011917499

To buy or not to buy organic food : evaluating the moderating effect of gender using PLS-MGA

Reza Saleki; Farzana Quoquab; Jihad Mohammad - In: International journal of business governance and ethics … 15 (2021) 1, pp. 106-127

Persistent link: https://www.econbiz.de/10012506742

Factor affecting consumer's intention to purchase organic food : empirical study from Malaysian context

Reza Saleki; Farzana Quoquab; Jihad Mohammad - In: International journal of business innovation and … 23 (2020) 2, pp. 183-204

Persistent link: https://www.econbiz.de/10012506936