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Marketing's identity crisis : it's complicated
Ferrell, Odies C. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Service quality implementation : the effects of organizational socialization and managerial actions on customer-contact employee behaviors
Hartline, Michael D.; Ferrell, Odies C. - 1993
Persistent link: https://www.econbiz.de/10000877706
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Public policy issues in marketing
Ferrell, O. C. (contributor); LaGarce, Raymond (contributor) - 1975
Persistent link: https://www.econbiz.de/10000326698
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Marketing strategy and plans
Luck, David J.; Ferrell, Odies C. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10000694781
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Ethical business
Ferrell, Linda; Ferrell, Odies C. - 2009
Persistent link: https://www.econbiz.de/10003819396
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An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda; Ferrell, Odies C. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 257-270
Persistent link: https://www.econbiz.de/10003887645
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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From market orientation to stakeholder orientation
Ferrell, Odies C.; Gonzalez-Padron, Tracy L.; Hult, G. … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
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Business : a changing world
Ferrell, Odies C.; Hirt, Geoffrey A.; Ferrell, Linda - 2011 - 8. ed., international student ed.
Persistent link: https://www.econbiz.de/10008737042