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Consumer brand relationships : meaning, measuring, managing

Fetscherin, Marc (ed.); Heilmann, Tobias (ed.) - 2015

Provides academics, researchers, and students, as well as marketing and branding managers, a set of insights into why, how, and what companies should do to build, measure, and manage brand relationships

Persistent link: https://www.econbiz.de/10010529524

Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27

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The five types of brand hate : how they affect consumer behavior

Fetscherin, Marc - In: Journal of business research : JBR 101 (2019), pp. 116-127

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Influence of environmental practices on brand equity, satisfaction and word of mouth

Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657

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Determinants and outcomes of brand hate

Hegner, Sabrina; Fetscherin, Marc; Delzen, Marianne van - In: The journal of product & brand management 26 (2017) 1, pp. 13-25

Persistent link: https://www.econbiz.de/10011666411

Consumer brand relationships

Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011587779

What type of relationship do we have with loved brands?

Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440

Persistent link: https://www.econbiz.de/10010459817

Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry

Šerić, Maja; Praničević, Daniela Garbin - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 218-238

Persistent link: https://www.econbiz.de/10011848352

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry

Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156

Persistent link: https://www.econbiz.de/10010389390

Trajectories of brand hate

Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of brand management : an international journal 25 (2018) 6, pp. 549-560

Persistent link: https://www.econbiz.de/10011962810