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~person:"Fetscherin, Marc"
~person:"Huber, Frank"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Brand management
Consumer behaviour
69
Konsumentenverhalten
69
Beziehungsmarketing
28
Brand
28
Markenartikel
28
Relationship marketing
28
Deutschland
26
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26
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23
Brand image
22
Markenführung
21
Estimation
15
Schätzung
15
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14
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9
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8
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8
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Brand love
4
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4
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Aufsatz in Zeitschrift
Graue Literatur
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19
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2
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2
Sammelwerk
2
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1
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Language
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English
18
German
3
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Fetscherin, Marc
Huber, Frank
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Phau, Ian
29
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Khan, Imran
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Keller, Kevin Lane
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
17
Christodoulides, George
16
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Wiedmann, Klaus-Peter
14
Dens, Nathalie
13
Paul, Justin
13
Romaniuk, Jenni
13
Roper, Stuart
13
Septianto, Felix
13
Sreejesh, S.
13
Steenkamp, Jan-Benedict E. M.
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Baumgarth, Carsten
12
Casidy, Riza
12
Foroudi, Pantea
12
Grohmann, Bianca
12
Johnson, Lester W.
12
Merrilees, Bill
12
Park, Jungkun
12
Bagozzi, Richard P.
11
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The journal of product & brand management
5
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
International journal of consumer studies
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
Marketing theory
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The journal of consumer marketing
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ECONIS (ZBW)
21
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1
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10
of
21
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date (oldest first)
1
Consumer
brand
relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
2
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
3
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
4
The effect of product category on consumer
brand
relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
5
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
6
Consumer
brand
relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
7
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
8
Special issue: Consumer
brand
relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
9
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
10
Determinants and outcomes of
brand
hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
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