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Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit; Iglesias, Oriol; Batista-Foguet, … - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
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The effect of product category on consumer brand relationships
Fetscherin, Marc; Boulanger, Michèle; Gonçalves Filho, Cid - In: The journal of product & brand management 23 (2014) 2, pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
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What type of relationship do we have with loved brands?
Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
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Consumer brand relationships : a research landscape
Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
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The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol; Singh, Jatinder J.; Batista-Foguet, Joan M. - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
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Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of business research : JBR 138 (2022), pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
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Drivers of brand community engagement
Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
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Determinants and outcomes of brand hate
Hegner, Sabrina; Fetscherin, Marc; Delzen, Marianne van - In: The journal of product & brand management 26 (2017) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354
Persistent link: https://www.econbiz.de/10011981068