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What type of relationship do we have with loved brands?

Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440

Persistent link: https://www.econbiz.de/10010459817

Exploring masstige brands' antecedents and outcomes

Rodrigues, Paula Cristina Lopes; Sousa, Ana; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10014465439

Special issue: Consumer brand relationships

Fetscherin, Marc (contributor) - 2014

Persistent link: https://www.econbiz.de/10010410730

Consumer brand relationships : a research landscape

Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371

Persistent link: https://www.econbiz.de/10010410678

Trajectories of brand hate

Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of brand management : an international journal 25 (2018) 6, pp. 549-560

Persistent link: https://www.econbiz.de/10011962810

Brand love and brand addiction and their effects on consumers' negative behaviors

Junaid, Muhammad; Fetscherin, Marc; Hussain, Khalid; … - In: European journal of marketing 56 (2022) 12, pp. 3227-3248

Persistent link: https://www.econbiz.de/10013457429

Consumer brand relationships : meaning, measuring, managing

Fetscherin, Marc (ed.); Heilmann, Tobias (ed.) - 2015

, how, and what companies should do to build, measure, and manage brand relationships …

Persistent link: https://www.econbiz.de/10010529524

Consumer brand relationships research: A bibliometric citation meta-analysis

Fetscherin, Marc; Heinrich, Daniel - In: Journal of Business Research 68 (2015) 2, pp. 380-390

This study examines how scholarly research on consumer brand relationships has evolved over the last decades by … literature review includes 392 papers by 685 authors in 101 journals. The area of consumer brand relationships research is … research avenues. The study explores seven sub-research streams and visualizes how articles on consumer brand relationships …

Persistent link: https://www.econbiz.de/10011117162

The five types of brand hate : how they affect consumer behavior

Fetscherin, Marc - In: Journal of business research : JBR 101 (2019), pp. 116-127

Persistent link: https://www.econbiz.de/10012103220

Determinants and outcomes of brand hate

Hegner, Sabrina; Fetscherin, Marc; Delzen, Marianne van - In: The journal of product & brand management 26 (2017) 1, pp. 13-25

Persistent link: https://www.econbiz.de/10011666411