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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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Target reputation transferability, consumer animosity, and cross-border acquisition success : a comparison between China and Taiwan
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: International business review : the official journal of … 22 (2013) 1, pp. 174-186
Persistent link: https://www.econbiz.de/10009721812
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Consumer animosity and foreign direct investment : an investigation of consumer responses
Fong, Cher Min; Lee, Chun-Ling; Du, Yunzhou - In: International business review : the official journal of … 24 (2015) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10010477125
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Reexamining emerging market animosity toward western developed countries : a social dilemma in physical retailing consumption under normative influence
Fong, Cher Min; Chang, Hsing-Hua Stella; Lin, Mong-Ching; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013366348